Hi, I'm Gary Hennerberg. I help marketers turnaround their results.
Gary Hennerberg's Bio:
What would a sales increase of 15%, 35% or even 60% do for your bottom line? Gary Hennerberg is a direct marketing consultant that has done it before. With our proven direct marketing strategies for new product launch marketing and marketing turnarounds, you could see results in just 90 days. We're experienced direct marketing consultants who have transitioned and broadened our perspectives from offline marketing of direct mail advertising and print advertising, to today's online marketing of internet marketing, email marketing, online video marketing, and social media marketing. We can define where you have the best opportunity for new product sales or marketing turnarounds. How do we do it? Here's our three-step process: 1. Analysis and diagnosis. As a proven direct marketing consultant, I dig deeply into your data and interpret trends to discover where direct marketing turnaround and new product sales opportunity lies. 2. Create your direct marketing test plan. We determine whether your marketing message belongs online or offline - we're media agnostic, driven to recommend only what makes sense for your bottom line whether its online, internet or direct mail marketing. 3. We put the strategic direct marketing plan to action. Great ideas are easy to dream up. Putting ideas into action is tough, but our track record and marketing examples speaks for itself. We used a purpose/frequency/free content strategy to turnaround direct marketing revenues by 20%. How we used data from a model to better understand the composition of customers and increase sales by 35% in a direct marketing campaign. And we identified a unique selling proposition and repositioned a product that increased sales by 60%. More at http://www.hennerberg.com/. Follow my direct marketing blog at Target Marketing Magazine: http://www.targetmarketingmag.com/channel/reinventing-direct
Gary Hennerberg's Experience:
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Direct Marketing Consultant | Internet | Online | Copywriter at Hennerberg Group | DIrect Marketing Consultant | Copywriter
September 1992
Gary Hennerberg is a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is well-versed in email marketing, direct mail, websites, social media, search marketing, and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15%, 35%, and even as high as 60%.
Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results.
Hennerberg is co-author of Target Marketing Magazine's blog Reinventing Direct.
His diversified consulting and copywriting client base has included over 100 consumer, business-to-business and non-profit organizations. Clients have included the American Automobile Association (AAA), Assurity Life Insurance, Lenovo Computer, Digital Learning Alliance, AAA Life Insurance, Medical Arts Press, Sandia Resort and Casino, Collin Street Bakery, D Magazine and many more.
Gary Hennerberg's Education:
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Fort Hays State University
1975 – 1978
BA
Gary Hennerberg's Interests & Activities:
marketing, speaking, writing, singing